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The New Standard

Beyond
Premium.

King40 — the definitive collection of perfumes, clothing, jewelry & shoes for those who refuse to compromise.

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Explore four pillars of the King40 universe.

Perfumes

Signature Scents

Perfumes

Clothing

Elevated Fashion

Clothing

Jewelry

Timeless Pieces

Jewelry

Shoes

Luxury Footwear

Shoes

Crafted for
the Bold

Every piece in the King40 collection is selected against a single standard: uncompromising quality. From rare fragrances to premium footwear — if it is not extraordinary, it does not make the cut.

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Featured

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Featured
Gold Sovereign Ring
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Jewelry

Gold Sovereign Ring

$320.00

Featured
King Slim Blazer
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Clothing

King Slim Blazer

$420.00

Featured
Monarch Derby
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Shoes

Monarch Derby

$540.00

Featured
Royal Oud Intense
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Perfumes

Royal Oud Intense

$189.00

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Premium Quality

Handpicked for uncompromising standards.

Easy Returns

Hassle-free 30-day return policy.

King40 collection

Our Story

The King40
Standard

King40 was born from a singular obsession: the pursuit of the extraordinary. Not luxury for luxury's sake — but craft, quality, and character, embodied in every product.

From the rarest fragrances to precision footwear — if it doesn't push boundaries, it has no place in our lineup.

Read Our Story